Venturing into the Electric Vehicle Industry: The Genesis of Speedigo
In the Year 2017, Mr. Susmit Chakraborty embarked on a pioneering journey into the realm of Electric Vehicles (EV) by establishing his proprietorship business under the banner of 'Himalaya Automobiles'. This marked the inception of Speedigo's remarkable odyssey in the EV landscape. Initially, Himalaya Automobiles set its sights on becoming a dealer of Kinetic Green, specializing in the distribution of E-Rickshaws and E-Carts.
However, the nascent days proved to be fraught with challenges as the market was predominantly saturated with Chinese-made e-rickshaws, presenting formidable competition. Price sensitivity emerged as a significant hurdle, with rates posing a major constraint compared to prevailing market standards. Despite these initial setbacks, Himalaya Automobiles demonstrated resilience and determination, managing to establish 5-6 retail outlets across various regions of West Bengal, with a primary focus on retailing E-Rickshaws.
As Himalaya Automobiles gained traction and credibility, the company secured notable institutional orders, further diversifying its portfolio and expanding its market reach. A significant turning point during this period was the strategic decision to venture into the specialized segment of golf carts, as Himalaya Automobiles began collaborating as a golf cart channel partner for an esteemed Indian manufacturer.
Through ingenuity, strategic partnerships, and an unwavering commitment to excellence, Himalaya Automobiles navigated the complexities of the evolving EV landscape, emerging as a dynamic player in the industry. The journey till 2019 stands as a testament to Susmit Chakraborty's vision, resilience, and entrepreneurial spirit, laying the foundation for Speedigo's transformative evolution in the Electric Vehicle domain.